Benefits of Thematic Mapping

Location Analytics

Location Analytics Maps (LAM) use symbols to represent the number of occurrences of a given data characteristic in a particular location.

Each symbol represents the Location Analytics for a given site occurring within a bounding polygon such as a Zip Code or Census tract. The symbol to data ratio is revealed by clicking a symbol to view the underlying characteristic data.

• Identify trends on thematic maps using your own data
• Analyze numerical data to make projections or decisions
• Overlay relevant demographic data
• Filter lists based on geography
• Present demographic data analyses

MS-Excel® Compatibility

THE TOWN™ thematic mapping software allows Microsoft Excel® spreadsheet users to easily find and illustrate points on a map. Users can integrate thematic maps into Microsoft Office documents.

THE TOWN™ thematic mapping software offers a unique way to organize, visualize and analyze business data. Decision makers throughout the organization can easily access data and combine it into a single coherent view, revealing patterns and trends that are otherwise hidden.